January 09, 2018
By: Kristi Fulkerson
Generally speaking, journalists are expected to be objective and fair, definitely opinion-free. In sports, there’s a little more leeway because the issues aren’t quite as serious (don’t tell the players and coaches). On a local sports level, I think opinions are part of the fun. I don’t mean about everything
(spare me the lecture) but when it comes to building relationships with local teams how can you not root for them to some extent? That’s where my reporter bias comes in.
We’re lucky at Service Electric to be the exclusive television provider for Phantoms hockey, Ironpigs baseball, and Steelhawks football name a few. And on all fronts, we aren’t as much media members as we are part of the team, supporting the organizations and providing live coverage to all of our viewers. It’s not all sunshine and rainbows, there are good games and bad for every team. But when your job is to interview players and coaches, owners and general managers on a regular basis, you can’t help but develop relationships and root for them as people (they are just people!). Oh and it doesn’t hurt to have happy players, content coaches, passionate fans, and lots of great highlights to make our jobs more fun.
So do viewers care about my opinion? Mostly not. Do they get it? Sometimes in good fun. But I’ll never apologize for wanting to see our local teams have success — too many of the ones I’ve had the pleasure of working with deserve to see their hard work pay off.