June 12, 2017
By: Tom Meikrantz
Let's hope the expected good weather forecasted for the weekend of June 9th-11th is the trend for Pocono's big three this summer. Both NASCAR Cup weekends as well as the Indy weekend were rainouts last year at the Tricky Triangle pushing back action until Monday, always a major setback in filling the stands.
NASCAR is banking on the new generation of drivers such as Chase Elliott and Austin Dillon to keep the sport young and attract young fans. My first foray into stock car racing was in the mid 1980's when I covered races at the Bristol Raceway. There wasn't much glitz and the drivers reflected the southern culture that was it's cash cow. Pocono is one of the tracks that has survived the times despite new speedways built in the last 20 years and it not exactly located in a stock car hotbed region.
Raceway president and CEO Brandon Igdalsky seems to have the vision and right marketing savvy to keep Pocono relevant as a northern venue for a sport that doesn't have the country-fried image it used to have and has gone more mainstream and star-driven. Racing will always be an eye candy draw for all generations and we should appreciate Pocono for providing that entertainment nearby.